Starting anti-ageing care

Fewer, well-chosen products used every day will do more for the skin than a crowded shelf.

With age, the skin produces less collagen and holds less water, so it becomes thinner and less firm. Sun exposure speeds this up more than any other factor.

Three essentials

• Protect every morning with SPF 50+. It is the single most effective anti-ageing step.
• Renew in the evening with a serum containing retinol, which supports skin renewal.
• Moisturise and plump with a cream containing collagen and hyaluronic acid.

Introducing retinol

Retinol can cause temporary dryness or tingling at first. Start two or three evenings a week, then increase as the skin gets used to it. Apply to dry skin, avoid the area right around the eyes, and always use sunscreen during the day.

Do not use retinol products during pregnancy or breastfeeding, and ask a doctor or pharmacist if you are unsure or are using prescription skin treatments.

This guide is general information about cosmetic care and does not replace advice from a doctor or pharmacist.